Celebrate the Dog-ness of Your Furry Friend with Kreature Comforts!

Unboxing this product was so much fun !This product will leave your pup feeling pampered and looking fabulous. 

Winner Announced Here on 1 May 2023

New-to-market local pet brand goes to the dogs – and they wouldn’t want it any other way Kreature Comforts, South Africa’s newest brand of pet products, takes a different approach by designing and curating products that celebrate the unique dog-ness of our furry friends.

Every day we see the latest celeb carrying their pooch around in a bling-encrusted carrier, or a young couple taking their fur baby out for a stroll on the trendiest lead or a fancy set of food and water bowls that are stunning to look at but highly impractical.  As collective dog lovers, we need to face the harsh reality that often we choose our pet accessories because they’re “just so cute”, without considering whether or not they’re the best choice for our dogs.

Luckily for Fido and Fifi, recently launched, Kreature Comforts, only stocks products loved by their most discerning customers – dogs themselves. “There are scores of well-intentioned pet owners out there who are buying the things that they’re attracted to instead of thinking about what is most functional for their pets”, says Melissa-Rae Lourens, Director of Kreature Comforts.

This is largely due to the fact that many products that are wonderful for your pets are just not always as appealing to pet owners as they are to pets. As brands sell their products to people and not the pets using them, pets often get lost in the equation during product development, leading to overpriced impractical products that don’t serve to enhance the lives of pets and their parents but rather end up leading to frustration and the reinforcement of problematic behaviors.” So what exactly should pet owners be looking for when shopping? Melissa says a range where every design, texture, flavour, and formula has been scrutinised to find the only most exceptional products for both pets and their parents to enjoy.

She continues, “We are providing something different because of the intention and thought that goes into the design of each item to produce not only a product but also a certain outcome when using it. Take for example, a dog leash. It’s a simple design made to serve a simple purpose, right? Wrong. Most companies approach the design of their collars and leads from an aesthetic point of view or they end up overengineering them by including unnecessary features, which results in frustratingly impractical products. We, on the other hand, fully accept and understand that not all pets are well behaved ‘angels’ we also understand why that is, we tailor our products to suit the more mischievous aspects of their nature without compromising on the visual appeal of the product. By considering the natural tendencies and behaviours of both pets and their parents our products result is a more balanced, happy and fulfilling experience for everybody – and every fur-body.”

Kreature Comforts is also the exclusive South African stockist of Pride + Groom, a globally celebrated brand of grooming products, (even Oprah is a fan). Pride + Groom is a female-founded company based in New York and has been flying off of shelves everywhere from Bloomingdales to Selfridges to name but a few. “Social media has normalised the humanisation of pets, and pet product suppliers are capitalising on this without really realising the impact it has on pet wellbeing. We are much more interested in developing products that allow your dog to be a dog, so that you can get back to enjoying one of life’s greatest pleasures instead of feeling the need to turn them into hairy four-legged humans, concludes Melissa.

Website: https://www.kreaturecomforts.co.za/ 
Facebook: https://web.facebook.com/kreaturecomfortsofficial
Instagram: https://www.instagram.com/kreature.comforts/

Do you want to protect your pet from unexpected medical expenses?

PawPaw Pet Insurance has you covered! PawPaw Pet Insurance offers comprehensive coverage for dogs and cats of all ages.
These plans are tailored to meet the needs of your pet and provide peace of mind that your beloved companion is well taken care of. First, PawPaw Pet Insurance offers flexibility. The plans are customisable to fit your needs and budget. You can choose from various levels of coverage, deductibles, and premiums. And best of all, you can choose your veterinary hospital or clinic for your pet’s care. Second, PawPaw Pet Insurance covers various medical procedures and treatments, including accidents, illnesses, and routine care. The plans also cover preventive care such as vaccinations, annual health testing, and more. Third, PawPaw Pet Insurance offers customer support when you need it. Our customer service team at GVC BROKERS is available to answer your questions and help you understand the coverage options. Finally, PawPaw Pet Insurance provides peace of mind. These plans are designed to help you manage the costs of caring for your pets.

Apply for Pet Insurance Today


You Might Also be Interested in:

Deciphering Pet food labels
There are more than 22 brands of pet food available in South Africa. With excellent marketing, colou
Many pet parents that have switched their fur kids to a raw pet food diet have noticed the massive i
Pet Health Care Pool Safety for Pets Power Plastics
When one thinks of pool safety, the first thing that comes to mind is children, however the likeliho
We are super excited to announce that your pets are now able to fly with you on board.  **The CEO, N
By Ryno Engelbrecht Animal Welfare Organisations are normally registered as “non-profit organisatio
FOUR PAWS provides sanctuary for cub that is victim of Europe’s trade in wild cats Cape Town, 31.01.



Celebrate the Dog-ness of Your Furry Friend with Kreature Comforts! | Pet Health CareKreature Comforts: The Brand That Celebrates Dog-ness!


The website encountered an unexpected error. Please try again later.