Background of company:

South African

Established in 2005

Quality of packaging:

• Woven plastic inner layer with airtight foil outer layer.
• Due to stitching not airtight – advise to keep in airtight container.
• Average quality – the foil section could not withstand basic handling and was torn during transport. The inner section remained intact.
• No handle on the 20 kg bag making handling challenging.
• Bag can not be recycled.

Pellet size and quality:

• Good quality kibble which maintained shape when soaked.
• Small kibble size will suite small and medium breed dogs but will not encourage chewing in fast eaters. Chewing and crushing pellets may help to improve oral hygiene.
• Well shaped kibble with a good feel and aroma.

Scientific review:  www.wikipooch.co.za

Target market: The dog owner looking for a quality, local product at an affordable price. Wuma Plus compares favourably to entry level veterinary brands at a competitive price.

Summary:

Positive points:

• Good value for money.
• Good carbohydrate level (43%).
• More than 50% of total protein  is animal derived
• Single source carbohydrate: rice makes up a minimum of 25% of formula.
• Contains a novel protein – kangaroo.
• Added benefits – CLA, prebiotics and joint supplements.
• Excellent ratio of omega 3: 6

Negative points:

• Open formula can change from batch to batch
• Ingredient list is not transparent but only generic terms are used.
• Synthetic anti-oxidants used.
• Kangaroo protein is a novel protein and may benefit allergic dogs but due to the poultry inclusion Wuma Plus will not be suitable for dogs with allergies to chicken protein

*when compared with other formulas in this price class