When you Google "what is alternative medicine" it is rather sad to read 

Alternative medicine, fringe medicine, pseudomedicine or simply questionable medicine is the promotion or use of practices which are unproven, disproven, impossible to prove, or excessively harmful in relation to their effect — in an attempt to achieve the healing effects of medicine. Wikipedia

It is no doubt that the benefits of alternative healing are hotly debated, which comprises of practices such as diet, exercise, and mind-body energy healing vs chemical trials resulting in medicinal cocktails to heal the body.  Ancient practices of healing the more holistic way (without the chemicals) are growing in popularity around the globe.  

This diverse field of alternative healing are briefly explained below, should you wish to consider which options will be best suited for you and your pets.

Hydrotherapy:

exercise without weight-bearing through the resistance of the water thereby building muscle bulk to support affected areas with the comfort and stability of the water

Physiotherapy:

able to assess and treat neuromuscular-skeletal disease much the same as human physios. Employ physical therapy techniques to increase function and mobility of joints and muscles. (Massage, ultrasound/ light therapy/ TENS, passive range of motion, balance and strengthening exercises)

Acupuncture and Tuina massage:

pain modulation by encouraging natural healing and improve functioning, usually in conjunction with hydrotherapy. Improve posture by decreasing pain and muscle spasms

TTellington TTouch:

is a system of gentle bodywork and movement exercises which positively influence behaviour and wellbeing in dogs including body wraps, groundwork and Labyrinths. TTouch is based on co-operation and understanding and will deepen the relationship between dogs and their people

Personal Training & Behaviour Modification:

Solve behaviour issues, whether it's aggression, leash reactivity, lunging on walks, or over exuberance. We address your dog's state of mind, resulting in a calm, relaxed, happy dog who is a pleasure to live with

Body Stress Release (BSR):

gentle and effective way to help your pet’s body to release stored tension from the muscles pain modulation by encouraging natural healing and improve functioning, usually in conjunction with hydrotherapy. Improve posture by decreasing pain and muscle spasms

Reiki: 

is a non-invasive, painless method to help your pet to release pain, reduce stress, to rebalance the energy, and speeding up the healing process. It increases self-healing capacity of the animal and works great in conjunction with other therapies.

Experienced health practitioners and people interested in alternative healing are finding more and more career opportunities as the demand is growing all the time.   They believe in true healing (holistically) of the whole body, by starting at the cause and not just focussing on one aspect where healing is required.  While we salute the medical science world for their breakthroughs for healing, there are just as many tried and tested ways to successfully healing the body holistically too.  The good news is that we all have a choice what will suite us best.

Source: PetWellnessWorx